Our vision is a world where gender based social expectations on the negative appearance of body hair no longer exist.
#WWHA: The Beauty of Body Hair is an artistic body image empowerment project designed to build up confidence in one of the human body's most basic, yet widely underappreciated elements; hair.
Currently there is a stigma of masculinity surrounding bodyhair perpetuated by an ancient understanding of gender as a strict binary. Our project develops media that subtly normalizes the appearance of bodyhair on women in a landscape of diversity and healthy bodies.
Project #WWHA creates unique imagery and discussion around bodyhair where forearm hair is the basic metaphor for all other hair, whereby the imagery produced communicates a subtle visual subtext such that it can represent an entry point for both individuals and traditional media outlets that may be otherwise timid to include bodyhair-positive content.
Our work adds to portfolios of models involved and to the overall ethos of positivity growing in the world today around body image and self-confidence in our bodies, just as we are.
Supporters of our mission can help us by commenting or sharing in a positive way on social media, can model or photograph with our project, or can support us financially with either one time or monthly donations. In return, financial supporters can view a large archive of all of the work we create.
Those interested in becoming a part of the project as a model should read our model info page:
#WWHA is supported globally by individuals that share our vision of empowering confidence in the beauty of body hair.
In addition to what we publish on our homepage galleries, we regularly shoot with established and aspiring models which furthers the vision of the project. Though we may not publish all of the work, created for #WWHA, it is placed into an archive in our website.
Join our many supporters by viewing options at the link below.